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"Your eyes are turned ahead. Just over the thin blue line of the horizon new worlds are waiting for you...waiting patiently to display their manifold treasures of landscape, handsome old buildings, quaint peoples, curious customs and a gayety that is not hectic but ever so satisfying because it is so natural. Your trip will be made a thing of genuine satisfaction by the marvelous organization of the ship's staff...with their tradition of service...their intelligent direction...their foresightedness in anticipating your needs...and their human kindliness."

-Cunard White Star Brochure, 1936