"Throughout the voyage you find every wish anticipated. When you come down to dress for dinner, you find your clothes laid out for you. Furthermore, they have been pressed. The studs have been placed in your shirt, and a collar ready to your hand. The steward has proven himself more than a mere room attendant - he is a valet, and it gives you a comfortable feeling to receive attentions of such an intimate kind as he can bestow. Thus it goes on throughout the voyage. At night, on retiring, you find the counterpane of your bed laid back, your pajamas invitingly spread out, your dressing gown placed on the back of a chair, and your bath slippers beside it, ready for morning."
-White Star Brochure, 1921